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This vibrant presentation features the comprehensive branding work for "Where Ideas Launch," a sustainable innovation podcast. The image displays a laptop open to the podcast's website, showcasing the host, alongside a smartphone with the podcast’s Instagram profile. Promotional materials such as a custom-designed t-shirt in geometric patterns of coral and mint, and a special edition tea package, convey the brand's commitment to sustainability and community engagement. These elements collectively highlight the seamless integration of digital and physical branding components, crafted to engage and inspire a global audience interested in sustainability.

Project Overview

Brand Design & Voice, Website, Media Kit

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Objective:

Revitalize the Where Ideas Launch brand, a UK-based sustainable innovation podcast. Hosted by best-selling author and sustainable business advocate, Katherine Ann Byam who is creating a welcoming, story-driven community that resonates with her diverse audience.

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Outcome:

Successfully launched a revamped podcast model with new revenue opportunities that both elevates her brand and appeals to her diverse audience.

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Tools Utilized

Photoshop, Illustrator, After Effects, Canva, MidJourney, ChatGPT, WordPress, PHP, CSS, JavaScript, Artboard Studio

Client Love

Your work has been absolutely cutting edge.

- Katherine Ann Byam, Where Ideas Launch Host

This creative display showcases the online engagement tools for "Where Ideas Launch," a podcast dedicated to sustainable innovation. The centerpiece is a tablet displaying the podcast host’s LinkedIn profile, surrounded by a smartphone running the Spotify app with the podcast playing. Nearby, a custom tote bag embellished with the podcast’s logo adds a touch of brand identity, next to a stylish reusable water bottle and a portable speaker, emphasizing the podcast's commitment to sustainability. This setup not only highlights the digital outreach of the podcast but also its dedication to practical, eco-friendly merchandise.This image showcases a comprehensive view of the "Where Ideas Launch" podcast website. The design prominently features a warm welcome message from the host, Katherine Ann Byam, on the homepage, highlighted by a cozy, inviting image of her lounging with colorful textiles. Below, the site offers podcast episode previews, engaging listeners with guest snapshots and enticing green and orange graphics that echo the show’s vibrant theme. Testimonials from dedicated listeners are attractively displayed, underscoring the podcast's impact. This digital hub not only hosts the podcast but also expands on its mission, providing resources and community engagement opportunities, reflecting the podcast's role as a catalyst in the sustainable innovation space.
A creatively arranged media kit for "Where Ideas Launch," the UK-based sustainable innovation podcast, is displayed. Elements include a visually engaging notebook with the podcast's branding, promotional flyers, and a collage of images featuring the charismatic host, Katherine Ann Byam. The set is complemented by office essentials like scissors, a decorative plant, and yellow markers, evoking a workspace that’s both inspiring and practical. This presentation emphasizes the podcast's commitment to fostering discussions on sustainability through thoughtful and innovative guest collaborations.
Showcasing the minimalistic and modern logo of "Where Ideas Launch," this image features the podcast's name elegantly styled in bold, sans-serif typography. The logo is accentuated with a playful dashed circle and a vibrant orange arrow pointing upwards, symbolizing the podcast's dynamic approach to elevating conversations around sustainable innovation. The soft cream background enhances the logo’s contemporary vibe, reflecting the podcast’s fresh and insightful approach to discussing global sustainability issues.This vibrant and playful image captures the essence of "Where Ideas Launch," featuring whimsical illustrations overlaid on a serene, tropical garden backdrop. The graphics include a vintage microphone, lush palm trees, a mobile device displaying a music app, and headphones, all representing the podcast's focus on innovative ideas and global sustainability. The scene is embellished with starry and musical motifs, evoking a sense of creativity and exploration, perfect for an audience engaged in progressive discussions and sustainable solutions.

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Explore the essence of GuiltFree Agency, your trusted brand, marketing, and design agency in Denver, Colorado. Our logo encapsulates our commitment to delivering top-tier website design and development, symbolizing innovation and empowerment for every client we serve. With its striking design, our logo stands as a testament to our mission of transforming brands into agents of change. It reflects our dedication to creating authentic and resilient solutions that not only meet but exceed the expectations of the businesses we collaborate with.

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